The basics of SEO should be implemented as fundamental of web development. The cost of SEO implementation can vary based on the depth of content. In any case, SEO should not be the soul strategy for every website. Depending on the site goals, various marketing strategies should be considered. SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic. Additionally, search engines often change algorithms, and there are no guarantees that search engine referrals will continue. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.
